The Outstream video formats were created with the evolution of video ads and has been growing exponentially in these last few years. According to Statista the average ad spending per internet user in the video advertising segment is expected to reach $20.58 in 2022.
In this format, the video in question will be shown in a non-video text-based environment, which includes news articles and even blog pieces. All of this will be set to autoplay as users scroll down the website.
Outstream is also referred to as the so-called “native” or “in-read” video. Moreover, it’s important to take into consideration that the reason behind the name Outstream is that the video ad that is displayed outside video content scrolls over the content, allowing you to click it and watch it.
This way, in case you want to make use of it and still have some doubts, here we mention the greatest benefits of using Outstream video formats in your digital strategy.
Outstream video formats don’t require video content
This one is a great benefit of the Outstream video formats since we’re talking about monetization. Also, you won’t be needing any existing video content and experimenting with this fruitful format.
Since the majority of video formats that are currently available need any sort of video content in order to operate in the proper manner, the Outstream video formats represent a game-changer for publishers that don’t generate video content.
Great viewability
Every time you publish any sort of advertisement on a platform or a website, the main goal is to make users see it instead of ignoring it or skipping it. After all, this will eventually be relevant not only for the advertiser´s KPI´S, but also to bring more money to the site where it’s published in case users decide to click the ad.
The Outstream video format is probably the greatest one you can make use of in case you’re looking for high viewability. The reason behind this incredible benefit is that ads will only play when in view. This means they can easily reach the 100% viewability milestone.
You can use it on almost all platforms
While you will find on many Google searches that the Outstream format video ads have been designed to only be used only on mobile devices and tablets, the truth is this is not exactly right.
This video format has reached such an incredible level of popularity over the last few years, that is currently available on the vast majority of platforms. In fact, you can now watch Outstream format videos and ads on desktops and laptops, which many thought this would never happen.
As you can imagine, this is a huge benefit if we take into consideration that most of the format videos are only designed to be used on a small number of platforms.
Non-intrusive formats
What many experts believe is the greatest benefit of using this video format, is the fact that it is a non-intrusive form of marketing. Because of this, you’ll be providing full comfort to users who are running through a certain website, allowing them to read the page’s content without suddenly being disturbed by a video in full volume.
Even when some popular sites are not concerned to use this intrusive way of marketing, many experts point out that using the Outstream video format is the best approach, not only to get more users, but also to keep those that are already frequent visitors of the website. Believe it or not, this will make it more likely for users to eventually click on the ad video that is on the page they’re reading.
At Adpone we have the out-stream video format among many others, check them all here.
