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300 x 250
Format which may be easily integrated within the content, suitable for rich media content, combination of text, images, video and other uses.
300 x 600
“Wildcard” format, mostly used due to its excellent adaptability to the content of the page.
728 x 90
Aka the “Leaderboard”. Simple and effective ad unit, which can be placed at the top or bottom of a website.
970 x 250
According to the IAB, this format is a “rising star”, which has a great impact and makes an impression on the users, prompting them to interact with the banner.
120 x 600
This format, one of the most widely used, allows both text and images to be easily adapted and well displayed.
160 x 600
This wider version of the Skyscraper, sometimes called a “standing banner”, represents around 12% of the global ad format inventory.
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User-friendly format that offers a smooth and subtle integration into the content. The video starts when it appears on the screen, strategically placed between paragraphs.
In this format, the user knows that the video ad will be played at some point. It is used for premium content and reaches audiences inaccessible to the TV.
Thanks to its great versatility, this format provides contextual solutions that increase campaign reach.
Always-visible on-screen format which catches and maintains the attention of the user.